As a primary part of the rebrand we redesigned their logo, making it more flexible at all touchpoints, from show posters to social media branding. We added a color scheme to match the brand, using a faded black and a dull gold to reflect the warm room and singer/songwriter style they focus on. A difficulty they were having with the old logo was visibility on mobile and social media. We kept the text bold and simplified the design. We designed a logo that works well in a square space, which gives them maximum real estate in social media profile pictures.
Design and Photography Direction
Eddie’s Attic has a celebrated history and is Atlanta’s classic listening room. We brought in one of our favorite photographers, Aaron Schorch, to capture the venue’s energy, look, and feel. We used his images to build out pages inspired by classic magazines to tell the story of Eddie’s Attic in a compelling and visually beautiful way.
Ticketing System API Integration
We designed a custom front-end to elegantly display all of Eddie’s Attic events. We utilized their ticketing system’s API to automatically create new events on Eddie’s Attic’s website as new events are published within their ticketing system. This has saved their team countless hours of work and has streamlined their ticket sales process.
Our design for Eddie’s Attic mobile site is focused entirely on selling tickets. The homepage loads every upcoming event almost instantly to ensure users can quickly scroll through Eddie’s Attic’s entire calendar. We built in a custom search bar that filters events by artist, event name and date to ensure users can quickly find shows and buy tickets to them.