ATL Collective’s website was designed to both promote upcoming events and archive all of its previous shows. We designed a modular homepage section that changes color and style to match each month’s new poster. We built a concert archive page that beautifully shows off all of our poster designs and links each poster to an individual portfolio page containing photos and write ups from each individual show.
ATL Collective has a strong social media presence. We make versions of the posters for their mailer,
Facebook banner, Instagram and a version of their logo that matches the colors of the poster.
As a primary part of their branding we teamed up with Brett Miotti to design their logo,
making it flexible at all touchpoints, from show posters to social media branding.
Our team researched dozens of sponsorship decks from music festivals and events to help craft the language, visuals, and calls to action in ATL Collective’s Sponsorship Deck. For the Collective, this was a vital tool for garnering sponsorships and defining sponsor relationships. The deck itself is a 7×7 inch booklet that celebrates ATL Collective’s love of the album by being the same size as a vinyl record.
It was critical for us to not only design ATL Collective’s newsletter template, but to build a strategy around growing their mailing list. We concepted a giveaway (partnering with Criminal Records) at everyone of their shows – participants enter their email addresses onto a mobile optimized “Win” page on the site and are automatically entered into the raffle and added to the mailing list.Creating Brand Consistency with the Posters
ATL Collective covers a variety of artists and genres and it was critical for us to create visual standards for poster design. The poster is typically limited to 1 primary color and 1 or 2 accent colors. Each poster features one central design element designed to work across all social and print media.Gallery
Check out photos from some of ATL Collective’s concerts.